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This Privacy Statement describes why and how the Scottsdale's Museum of the West collects, stores, uses and shares personal data collected in connection with the SMoW Museum Store and publishing, or other commercial activities, as well as its fundraising activities. We collect such data in various ways, including data you provide to us, data we collect by automated means, and data we collect from other sources.

Why We Ask You for Personal Information

If you contact the SMoW Museum Store for information about products or services, or to make a donation or purchase, you may be asked to provide information about yourself. We use your information for many purposes including to help us personalize and continually improve your experience on our Websites and digital properties. Examples of providing us with data may include:

  • If you place an order with us for yourself or as a gift

  • If someone ordered a gift from SMoW Museum Store for you

  • If you join one of our membership programs

  • If you participate in a survey, study, contest, or sweepstakes, or share articles

  • If you register with us, sign up for an email newsletter, or request a catalog or brochure

  • If you participate in fundraising activities

Information Collected and Stored Automatically

The SMoW Museum Store uses online analytics tools such as Google Analytics, WebTrends, etc., to collect and track information about your visit so that the SMoW Museum Store can monitor usage and make improvements. These tools may store your IP address from which you access our Website. The SMoW Museum Store also collects anonymous data elements in aggregate form, that cannot be tied to an individual:

  • The name of the domain from which you access the Internet (for example,, if you are connecting from a Google Online account)

  • The type of device, browser, and operating system used to access our Website

  • The date and time you access our site

  • The length of your visit

  • Demographic data

  • The location from which you access our site (approximate country, state, city and postal code based on Google Analytics data)

  • The pages, files, documents, and links that you visit and engage with

  • The domain of the website which referred you to this website (the last website you visited before visiting this one)

Additionally, to better understand our customers and supporters, we may ask that you share additional information about you or your experience (such as, your city or state, age); your participation would be voluntary and, unless specifically stated otherwise in the request, the information you provide will not be connected with your personally identifiable information.

How We Use and Disclose Personal Information

Please note that if you purchase a SMoW Museum Store product or service, you may receive transactional communications. If you purchase from the SMoW Museum Store, donate online, or purchase a membership, you may additionally receive emails about:

  • Scottsdale's Museum of the West news and updates

  • New products

  • Special offers

  • Sales

  • Other promotions that may be of interest to you

The SMoW Museum Store uses outside vendors to provide certain services, such as companies that process credit card transactions for the SMoW Museum Store. These third-party vendors will have access to the information needed to perform their functions but may not use your information for any other purpose. Examples include:

  • E-mail acquisition and distribution

  • Order fulfillment and shipping

  • Ticket fulfillment

  • Marketing and advertising

  • Travel tourism

  • Printing

  • Data Storage and selection

  • Payment processing

  • Fraud prevention

Opt-Out and User Control

Customers may opt out of regular mailings and rental/exchange of files through contacting customer service for the relevant service. For each SMoW Museum Store service, customer service contact options may include phone, web, and email. Check the website of the relevant service for contact information.

Data Retention

We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or allowed by law.

Contact Us

Questions and comments about this Privacy Statement may be directed to us via mail at 3830 North Marshall Way Scottsdale, AZ 85251 or email at

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